Until recently, there was a clear recipe for the success in the M&E industry. Now that technology advances have made a lot of things feasible, the M&E industry should also stay updated. To thrive in the technological environment today and even for the future, the sector must drive both innovation and efficiency at the same time. Furthermore, the industry should also embrace new approaches to the development of content, operations, distribution and monetization. Simply put, they must adapt their capabilities, strategies and operating models to address various key essentials.